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Have You Identified the Enemy?
from: John Jantsch
One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company.
If your company and your people are to ever reach some level of greatness, you must identify and focus on beating something, on creating and communicating a reason for being.
If your reason for being is that you got fired, so you decided to go into business for yourself, then maybe all you will ever create is a job.
Now, understand that when I say enemy or competition, I’m not necessarily suggesting something negative. While the folks at Apple Computer will tell you that their reason for being is often rooted in beating Microsoft, many organizations also draw motivation from saving things, ridding the world of things, creating peace, making life more enjoyable, teaching, sharing, spreading and a host of other very positive things.
And that’s the point. Small business owners often have no readily identifiable group of competitors or Goliath to aim at but they may find motivation in a great cause or reason for being and connecting that that great cause can become the drive to play the game at the highest level.
Your cause can be grand or it can be humble, but find it and you will be much more prepared to market your business, run your business with passion, hire people who support the cause and create a vision for your business. Great causes possess the power of attraction.
Think what you do isn’t grand enough to call a cause?
I will rid the world of bad advertising, one ad at a time. We will prove that tax preparation can be fun. We will empower anyone to buy a home. I will make my customers so overwhelmingly thrilled they will refer their friends and neighbors willingly. I will ensure that no one will ever be afraid to go to the dentist again.
Are you starting to see how this kind of thinking and the notion of focusing on competition could help drive your actions?
What if you could actually connect your beliefs and values to your reason for being? Would that provide motivation to do more? Would that start to feel like more than a job?
So, what is your organization’s cause for being? Aim high and let your cause guide you, your people and your clients to greatness.
Copyright 2004 John Jantsch
John Jantsch is a marketing coach and the creator of Duct Tape Marketing. Find out more and recieve you free small business marketing guide at http://www.DuctTapeMarketing.com.
Washington State Sales Tax News
Washington state faces $4.6B shortfall - Bizjournals.com
 KIMA CBS 29 | Washington state faces $4.6B shortfall Bizjournals.com, NC - The souring state and national economies have knocked another $1.9 billion out of projected state tax revenues. Gov. Chris Gregoire and the state ... Wash revenue drops, overall deficit tops $5B |
Sales Tax 'Skimming' Costs State and Local Governments Over $1 ... - MarketWatch
 Crain's Chicago Business | Sales Tax 'Skimming' Costs State and Local Governments Over $1 ... MarketWatch - The biggest losses come from state programs that pay retailers for collecting sales tax. These are the conclusions of Skimming the Sales Tax, ... Struggling States Let Retailers Keep $1 Billion in Sales Taxes ... Study shows retailers get $1B of sales tax back Texas No. 2 in giving sales tax dollars back to retailers |
Facing Deficits, States Get Out Sharper Knives - New York Times
Facing Deficits, States Get Out Sharper Knives New York Times, United States - In California, Mr. Schwarzenegger, a Republican, and state legislators are preparing to do battle over a proposed 1.5-cent sales tax increase, ... Déjà Vu for California’s Budget, Terminator-Style Boxes take revenge, blow up in Schwarzenegger's face Arnold’s Tax Hikes: Wrong and Illegal |
State must keep tax hikes off budget-balancing menu - HeraldNet
State must keep tax hikes off budget-balancing menu HeraldNet, WA - Sin taxes, nickel-and-dime tax tweaks, and shell games don't produce the big bucks. Even a 1-cent increase in the state sales tax, from 6.5 percent to a ... |
New Washington County commissioner sworn in, could tip balance on ... - Minneapolis Star Tribune
New Washington County commissioner sworn in, could tip balance on ... Minneapolis Star Tribune, MN - The presence of Weik, 50, could affect future votes involving the new quarter-cent sales tax for public transit. She describes herself as "pro-transit" but ... |
Retail pain adds to state jobsless rate - Seattle Times
Retail pain adds to state jobsless rate Seattle Times, United States - Car sales are down 15 percent in Renton, where they account for a quarter of the city's sales-tax collections, said Alex Pietsch, administrator of the ... |